Turkish Industrial Kitchen Giant VİTAL, in Cooperation with GASTROINOKS, Makes Its Mark on Moscow PIR EXPO 2022

The Heart of the Industry Beats in Moscow: PIR EXPO 2022 Completed

PIR EXPO Hospitality Industry Main Exhibition, one of the most important meeting points of the hospitality and food and beverage industry (HORECA) in Eurasia, was successfully held in Moscow, the capital of Russia, between October 17 – 20, 2022. The fair, where the latest trends and innovative technologies of the sector were exhibited, hosted hundreds of local and foreign companies and thousands of professional visitors, bringing together world brands under one roof.

Strong Representation in the Russian Market: GASTROINOKS and VITAL Shoulder to Shoulder

VİTAL, Turkey’s global brand in the industrial kitchen sector, also took its place at this prestigious fair. GASTROINOKS, which has a deep-rooted experience in the sales and production of industrial kitchen equipment in the Russian market for nearly 16 years, led the representation and promotion of the VİTAL brand at the fair within the framework of its strategic cooperation with MUTAŞ GROUP A.Ş.

GASTROINOKS’ in-depth knowledge and local network in the Russian market, combined with MUTAŞ GROUP’s high quality and innovative product range under the VITAL brand, ensured an effective presentation to the visitors.

Turkish Business World Gathered at the Embassy in Moscow

In addition to the commercial success of the fair, diplomatic relations and business networking activities did not slow down. Mr. Abdürrahim Güzel, Chairman of the Board of Directors of GASTROINOKS, led a special reception organized at the Turkish Embassy as part of the fair. This important organization allowed Turkish businessmen operating in Russia to come together, share their experiences and create a platform for new business partnerships.

Thanks for Cooperation from MUTAŞ GROUP

The successful operation and strong cooperation at the fair was also appreciated by the management of MUTAŞ GROUP A.Ş. Mr. Murat Kuzucu, Deputy Chairman of the Board of Directors of MUTAŞ GROUP A.Ş., expressed his thanks to the GASTROINOKS team and said the following:

“During PIR EXPO 2022, both logistical support and professional staff support provided by GASTROINOKS enabled us to fully showcase the potential of our VITAL brand. We would like to thank Mr. Abdürrahim Güzel and his team for their valuable contribution to strengthening the trade relations between Russia and Turkey. We believe that this cooperation will open the door to long-term success for both parties.”

This strategic partnership further strengthens the position of the VITAL brand in the Russian HORECA market and is an important step that reinforces GASTROINOKS’ leadership in the region.